Ł-W Magazine

A concept of a magazine created in cooperation with Mariusz Andryszczyk at Academy of Fine Arts in Łódź. L-W magazine focuses on culture in Łódź and Warszawa.

I used to study in Łódź part time while living and working in Warszawa. That’s how the idea of a magazine comparing cultural scenes of these cities was born. Mariusz, who did the opposite to me, lived in Łódź but often travelled to Warszawa, was a perfect partner for this project. We didn’t only design the magazine’s layout and a special typeface called Lajkonik, but also made the illustrations and photographs as well as the interviews. We also wrote all the texts. The magazine was a finalist for the Strzemiński Award in 2014.

Specification: 44 pages, printed digitally in 5 copies.

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Lajkonik

Lajkonik typeface is based on handmade lettering found on the wall of an abandoned building in Łódź.

Fascinated with its “pretty ugly” look I tried to preserve its character with all typographic mistakes, bad kerning and overall poor quality. Lajkonik reflects the character of Łodź – the city which may be dirty or even ugly in some areas but can also be charming in its unique post-industrial way. The typeface is named after the restaurant with a dancing hall which was formerly located in the building. It was designed specifically for the L-W magazine.