Brand design and packaging illustrations for Don Pablo was one of my projects at the Academy of Fine Arts in Łódź.
The idea was to develop a line of soft beverages for bartenders, ready to be used as mixers for alcohol. My friend Michał, who owns a bar, helped me select the flavours that would go best with popular types of alcohol. For rum, we chose pineapple with cardamon, for vodka – cranberries with lemongrass and for tequila – orange with vanilla. I wanted the juice cartons to be as visible as possible in the colourful, crowded and loud environment of bars and clubs, so the highlight of this project is the illustration style inspired by the movement and energy of late-night spots.
Photography: Wojciech Affek